Major in Sport Marketing-Management at Holy Family University
  1. Academics
  2. All Programs
  3. Sport Marketing-Management, B.A.

Sport Marketing-Management, B.A.

The Sport Marketing-Management degree provides students with a curriculum focused on sport marketing, sport law, sport governance, and sport facility management.

What Can I Do with this Degree?

Students pursuing this degree complete a hands-on internship requirement. Graduates of this program work in a variety of sport settings including intercollegiate athletics, major league, and minor league professional sports, fitness, recreation, and specialized sport business.

Program Details

Sport Marketing-Management is a unique field that requires specialized education and skills. Students who study sport marketing-management will learn basic principles of marketing and management and will apply learned theories to the dynamic field of professional and amateur sports marketing and management.

Additionally, students will explore strategies and techniques in sport marketing, sport consumers and their behaviors, sport marketing research, and more.

Career Paths

Graduates of the Sports Marketing-Management program are well-prepared for careers in a dynamic global economy in both private and public sector areas and positions such as:

  • Coach
  • Community service
  • Data analysis
  • Entrepreneur
  • Event planning
  • Fundraising
  • NCAA administrator
  • Premium sales
  • Security manager
  • Sponsorship sales
  • Sports marketing
  • Sports reporter
  • Ticket sales

Internships & Employment

Sport Marketing-Management students can gain real-world experience through Holy Family’s internship program. Skills students acquire in internship complement classroom skills and prepare student for the real-world workplace. Some of the companies that our students have worked with in the past include:

  • A2DRadio.com LLC
  • Archbishop Ryan High School
  • Comcast Spectacor - Wells Fargo Center
  • Council Rock High School
  • Deep Roots Charter School
  • Eastern Pennsylvania Youth Soccer
  • Ed Snider Youth Hockey Foundation
  • Endurance Sports
  • FANTASYSTAND
  • Father Judge High School
  • Flyers Skatezone
  • Forrest Elementary
  • Franklin Towne Charter School
  • Fusion Gym
  • Gloucester County Institute of Technology
  • Kinney Center for Autism Education and Support
  • Kolber Marketing
  • Makefield Highlands Public Golf
  • Mitchell & Ness
  • NFL Films
  • National Physical Therapy Institute
  • Northeast Racquet Ball Center
  • Philadelphia 76ers
  • Philadelphia Daily News
  • Philadelphia Eagles
  • Philadelphia Phillies
  • Philadelphia Public League
  • Philadelphia Soul
  • Phillies Nation
  • Rush Street Gaming
  • SMG Sportsplex
  • Shibe Vintage Sports
  • Spectrum Sports
  • Spike's Trophies
  • Sponsor United
  • Sport Talk Philly
  • United Futbol Academy
  • Wegryn Enterprises
  • YMCA
Course Requirements
Tuition & Fees
Faculty & Administration
Apply Now

 

Program Information

Degree Awarded
  • Bachelor of Arts
Program Type
  • Major
Program Location
  • Main Campus - Northeast Philadelphia

Student Profile

Juwan Jordan '17

Juwan Jordan '17

What I enjoyed most about Holy Family was being able to gain a great education while being a student-athlete. I decided to become a Sport Marketing-Management Major because I enjoy all sports and love to learn how operations around stadiums or a sports league are run. Being able to work for a professional team has always been my dream. I was grateful to gain a job with the Phillies through my degree in Sport Marketing-Management.
HFU alum Casey Borish standing on a minor league baseball field

Casey Borish ‘15 and the Business of Making Smiles

Read More

Related Programs

Management-Marketing, B.A. UG

The Management-Marketing degree prepares students for decision-making positions in a variety of industries. Students are taught how companies function and operate as well as broad based concepts such as business plan development, strategy, and corporate social responsibility.

Business Analytics, B.A. UG

Business Analytics is the combination of computer science, statistics, and information systems with business. This discipline focuses on the application of statistical analysis and machine learning techniques to data, often stored in specialized databases, resulting in information that businesses can use to improve operations, reduce costs, attract and retain customers, and increase revenue.

Accounting, B.A. UG

The Bachelor of Arts in Accounting degree combines a traditionally broad liberal arts education with the classes and coursework needed to gain a strong, foundational understanding of the accounting profession.

English, B.A. UG

The English major fosters skills in critical analysis, independent thinking, creativity, research, and writing. Students take core courses in literary analysis, literary history, language, creative writing, and focused research.

Explore Holy Family

Start Your Application