Management-Marketing - Course Requirements

  1. Management-Marketing - Course Requirements

Learning Outcomes

The successful student will be able to:

  • Formulate a marketing strategy and a marketing plan.
  • Describe best practices in managing human resources.
  • Summarize and apply and use the functions of management, including operations and strategy.

Requirements

Credits

Core Curriculum: BA Requirements (Credits)

45

Common Business Requirements (Credits)

45

Concentration Requirements (credits)

30

Total (credits)   
 

120

Concentration

Credits

BUSA 350/351 Internship

3

MNMK 317 Business Project Management

3

MNMK 335 Management and Leadership

3

MNMK 413 Quantitative Methods for Decision-Making

3

MNMK 421 Strategic Marketing

3

MNMK 425 Marketing Data and Analytics

3

MNMK 439 Senior Seminar in Management and Marketing

3

Two restricted electives from the following:

BUSI 432 International Marketing

3

MNMK 316Digital Marketing

3

MNMK 355Entrepreneurship and the New Economy

3

MNMK 405Integrated Marketing Communications

3

MNMK 406Consumer Behavior

3

MNMK 407Principles of Marketing Research

3

Common Business Requirements

Each course in the following common business requirements (45 credits) must be completed with a minimum grade of C. In addition, each required course in the concentration, concentration-related and concentration tracks must be completed with a minimum grade of C.

Course ID

Course Title

Credits

ACCT 205

Principles of Financial Accounting

3

ACCT 206

Principles of Managerial Accounting

3

BUSA 100

Introduction to Business

3

BUSA 104

Applied Business Statistics

3

BUSA 320

Business Law

3

BUSA 440

Business Core Culmination

3

BUSA 445

Strategic Management

3

BUSI 416

International Business

3

CMIS 220

Management Information Systems

3

ECON 203

Economic Theory-Micro

3

ECON 204

Economic Theory-Macro

3

FINC 301

Financial Management

3

MNMK 312

Principles of Marketing

3

MNMK 315

Operations Management

3

MNMK 340

Managing People in Organizations

3

Free Electives

  • Three credits of free electives (3)

Other Requirements

Successful completion of comprehensive examination which is incorporated into BUSA 440.